It’s National Fragrance Week in March, and what better time to celebrate our clients in the fragrance industry than now!
Fragrance for most of us plays an incredibly important role in our lives. It is one of the most powerful senses we own; linked heavily with nostalgia and memory. When people lost their sense of smell during Covid 19, it was no surprise that their mental health was also negatively impacted.
Our Co-Founder Megan says, “I have always been obsessed with scent. From a very young age I tried to capture smells in my mind as though I was snapping mental photographs of the essence of people and events”.
In 2020, Megan, who specialises in organic social media marketing and content creation at North Digital, decided to launch her own Instagram account @wakeupandsmelltheperfume as a space to connect with like-minded “fragheads” and create a space to talk about her passion.
“Through the account, I made connections with people who were also obsessed with perfume, as well as making connections and friendships with brands. I have learnt so much about the #FragComm (fragrance community), what types of content people like to enjoy in this space and what influencers and content creators are out there.”
In 2023, North Digital began working with our first perfume client, Mabelle O’Rama. Although relatively new to the perfume industry, the independent olfactive studio is making great strides, with their first fragrance ‘Lunar Dust’ receiving an Honourable Mention at the Art and Olfaction Awards – an incredible achievement.
North Digital supports Mabelle O’Rama with its social media strategy; planning and creating social media content to reach new audiences, grow brand awareness and drive sales on the site. We have recently supported Mabelle O’Rama in officially launching their second fragrance online, “Forbidden Bloom”. You can read more about how we’ve supported Mabelle O’Rama by heading to our case study. In the meantime, go give them a follow on Instagram and perhaps order some samples from the site. We really believe in what Mabelle O’Rama offers and know the brand will go far.
We then welcomed our second perfume client, Boujee Bougies. The name says it all! They are a fun, vibrant and queer perfume house with very respected people at the heart of it; perfumer (Pia Long) and perfume expert (Nick Gilbert). After already being very well known and loved for their epic candle range, North Digital came on to support Boujee Bougies with the launch of their Eau De Boujee perfume range.
The team supports Boujee Bougies with their content for social media (planning and creating the content you see on socials), as well as community management (responding to comments, DMs and any other community engagement). It’s a blast to work with such a fun brand, wonderful founders and incredible perfumes and candles. We feel very blessed as a business to be involved in Boujee Bougies’ journey and can’t wait to see it go from strength to strength. Go give them a follow on Instagram.
Working with perfume clients brings North Digital joy and energy. We are obsessed with the fragrance world and cannot wait to work with more clients in this area who are looking to grow their business online. If you’re a client in the fragrance industry and are looking for marketing support to grow your business online, then get in touch to set up a call and find out how we might be able to help you.
Thanks for reading and happy Fragrance Week.
