Mabelle O’Rama

Mabelle O'Rama: Making Scents of Social Media

The Challenge

Mabelle O'rama is an independent olfactive studio exploring the power of scent to evoke emotions, revisit memories and create new experiences.

After launching her first perfume in late 2022, founder Mabelle was juggling everything from customer orders and supplier relationships to perfume creation, events and social media marketing.

With limited time to dedicate to growing her online presence, Mabelle needed a creative partner who understood the fragrance industry and could help bring her brand to life on social media.

Our Strategy

North Digital developed a tailored social media strategy to strengthen Mabelle O'Rama's brand identity, increase visibility and connect with fragrance enthusiasts.

We established clear content pillars and brand messaging, refreshed the Instagram aesthetic and created a two-month content plan. Our team produced engaging content, including photography, video, graphics and captions, to showcase the brand's unique personality and products.

We also provided guidance on PR opportunities, influencer collaborations and upcoming launches, alongside regular performance monitoring and recommendations to keep the content working hard.

The Results

Our social media strategy delivered impressive results, with Instagram reach and engagement tripling and content interactions increasing fourfold.

Through consistent, creative content and a clearer brand identity, Mabelle O'Rama strengthened its Instagram presence and connected with more potential customers.

Regular reporting and recommendations also provided valuable insights to support the brand's continued growth.

“I have had the pleasure of working with Megan from North Digital and I cannot recommend her highly enough! Collaborating with her has been a game changer for my Olfactive Studio’s social media presence, particularly on Instagram."

Mabelle AR, Founder, Mabelle O’rama