Optimum Oils

Fuelling Success: Increasing Visibility with Google Ads

The Challenge

Optimum Oils became Quaker Houghton's Principal Distributor Partner for England and Wales and wanted to increase its online visibility, reach new customers and generate quality business enquiries.

North Digital was brought on board to develop a targeted Google Ads strategy that would put Optimum Oils in front of businesses actively searching for its products and services.

Our Strategy

North Digital developed and managed targeted Google Ads campaigns to increase website traffic, improve search visibility and generate high-quality leads.

We also implemented conversion tracking through Google Analytics 4 (GA4) and Google Tag Manager to measure enquiries and campaign performance, alongside on-page and technical SEO improvements to strengthen the website's search presence.

Ongoing campaign optimisation and monthly performance reporting helped identify opportunities to improve results and maximise advertising investment.

The Results

Our Google Ads campaigns increased website traffic and achieved an impressive 80–90% top-of-page rate in Google Search results, helping Optimum Oils stand out when potential customers searched for relevant products.

The campaigns also generated high-quality business enquiries through emails and phone calls to head office, turning increased visibility into valuable opportunities.

With regular reporting and data-driven recommendations, North Digital continues to help Optimum Oils reach the right audiences and make more of its digital marketing investment.