Leeds Hospitals Charity

£10.3K RAISED.
the rob burrow MND Appeal.

THE CHALLENGE

Leeds Hospitals Charity was fundraising to build the Rob Burrow Centre for Motor Neurone Disease (MND), a specialist care centre in Leeds dedicated to improving the quality of life of those living with MND.

As part of its wider fundraising efforts, the charity partnered with North Digital to deliver a three-month paid advertising campaign to increase awareness, reach potential supporters and encourage online donations.

OUR STRATEGY

North Digital developed and managed a targeted paid advertising campaign across Google and Meta to raise awareness of the appeal and drive donations.

We set up and managed the charity's Google Ad Grant, providing access to up to $10,000 per month in search advertising, alongside paid Google and Facebook campaigns to reach potential donors.

We also implemented conversion tracking through GA4 and Google Tag Manager and supported website management to help monitor performance and improve the online donation journey.

THE RESULTS

The campaign generated £10.3k in online donations, including £7.5k attributed to Google Ads, helping support the charity's wider fundraising appeal.

Facebook advertising reached 138k people and generated 27.5k ad clicks, with paid Facebook traffic accounting for 30% of visits to the Rob Burrow appeal landing page.

The campaign also generated 11.6k engagements with the charity's Facebook page and posts, helping raise awareness of the appeal and connect with more potential supporters.

“The support that Vix provided following the launch of our Rob Burrow Centre for Motor Neurone Disease Appeal in 2021 was invaluable. Vix’s expertise and knowledge helped us increase awareness of the appeal and also generated significant income through paid digital activity.”
- Joanna, PR & Digital Executive, Leeds Hospitals Charity