Sunken Studio
More online visibility. More leads. More Members.
THE CHALLENGE
Sunken Studio is a production pottery and coworking ceramics studio based in South Bank, Leeds. They approached North Digital to increase awareness of their studio, attract new customers and grow their pottery memberships.
They needed a clear digital marketing strategy to reach the right audiences, improve their online visibility and turn interest in their studio into new membership enquiries.
OUR STRATEGY
North Digital developed a six-month digital marketing strategy focused on increasing visibility, generating leads and driving membership growth.
We identified key target audiences, mapped customer journeys and developed an organic and paid social media strategy to help Sunken Studio connect with potential members.
Alongside targeted Meta advertising, we worked on e-commerce, on-page and technical SEO, and implemented GA4 and Google Tag Manager conversion tracking to measure performance and identify opportunities for improvement.
THE RESULTS
Our Meta advertising campaign generated 17 leads, 752 landing page views, 1.5k clicks and 10.3k engagements, helping Sunken Studio reach and connect with potential new members.
The activity contributed to increased pottery memberships and improved visibility in Google Search.
We also delivered an actionable six-month digital marketing strategy, giving the Sunken Studio team a clear roadmap to build on these results and continue growing their online presence.
“After six and a half years of fudging our way, we worked with We Are North Digital to review our digital marketing. Working with them has motivated us to make many changes, and I've enjoyed having a strategic plan and targets to work toward. It's easy to feel a bit aimless and overwhelmed with all the digital options & updates out there. They supplied us with the data we wanted to help us make effective use of our time. It's been refreshing for our very small team to have an external professional to feel accountable to.”
- Rebecca, Founder, Sunken Studio