More reach. More engagement. More bookings.

Wellbeing Escapes

THE CHALLENGE

Wellbeing Escapes, the UK's largest and most established wellbeing holiday company, approached North Digital to strengthen its online presence, increase brand awareness and drive more visitors to its website.

With a wealth of existing travel and wellness content, the challenge was to make better use of these resources to engage new audiences, promote its holidays and encourage more website visits.

OUR STRATEGY

North Digital developed a social media and content marketing strategy designed to increase visibility, grow engagement and drive relevant traffic to the Wellbeing Escapes website.

We carried out competitor analysis to identify opportunities, developed content pillars and key messaging, and managed organic and paid social media activity.

Through consistent, engaging content and ongoing performance analysis, we focused on building brand awareness and connecting Wellbeing Escapes with audiences interested in wellness travel.

THE RESULTS

Our social media and content marketing activity helped Wellbeing Escapes increase website traffic from organic social media and strengthen its online presence.

The campaign delivered growth in social media followers, reach and engagement, helping the brand connect with a wider audience.

Monthly performance reporting also provided valuable insights and recommendations to support ongoing improvements to its digital marketing activity.