The Challenge

The Richard Shepard Music Foundation approached North Digital with an ambitious goal: to raise £15,000 in donations, increase awareness of its work and grow its online audience.

With just three months to deliver results, North Digital developed an integrated digital marketing campaign combining paid advertising, organic social media and performance tracking.

Our Strategy

North Digital brought together Meta advertising, Google Ad Grants and organic social media activity to help RSMF reach new audiences, engage potential supporters and drive traffic to its website. User sessions increased by 70% year-over-year, with over 1.1k users visiting the site and a 47% engagement rate.

We also implemented conversion tracking through GA4 and Google Tag Manager to measure campaign performance.

The Results

The campaign supported an outstanding fundraising result, with RSMF raising £26,000 against its original £15,000 target — exceeding expectations by 73%.

This demonstrated the value of a coordinated digital marketing approach in supporting charity fundraising objectives.